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Reuters
Ferrari woos super rich with $400,000, petrol-fuelled SUV
Ferrari unveiled on Tuesday its first SUV, the 390,000 euro ($397,000), 12-cylinder Purosangue, aimed at super-rich drivers still not ready to go all-electric. While late to the SUV market, the Italian brand famed for its prancing horse logo is sure the luxury sports car-style of the Purosangue – or Thoroughbred – will make the model stand out. “Since we announced it was a V12 (in May), the interest for the car exploded,” Chief Marketing and Commercial Officer Enrico Galliera told reporters at Ferrari headquarters in Maranello, adding the company had been inundated with pre-orders from customers who have not even seen it.
