Zoom Investors Should Pay Attention to Cisco’s Latest Acquisition
Cisco (NASDAQ: CSCO) recently agreed to buy BabbleLabs, a California-based firm that uses artificial intelligence to eliminate background noises and enhance voices in videos, for an undisclosed sum. Cisco plans to integrate BabbleLabs’ technology into its Webex video conferencing platform, and claims the acquisition furthers its “commitment to deliver an exceptional video meeting experience from anywhere and on any device.” Cisco’s takeover of this small start-up won’t significantly boost its revenue, but it indicates the tech giant remains committed to competing against Zoom Video Communications (NASDAQ: ZM) — the high-growth video conferencing company which was, ironically, founded by one of Webex’s original employees — and other players in the growing market.
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