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Facebook Rolling Out Dynamic Streaming Ads

Facebook (NASDAQ: FB), a company heavily dependent on ad revenue, is launching a new, next-generation offering for its advertisers. On Monday, the social media giant announced Dynamic Ads for Streaming, a product that laser-targets the growing legion of streaming video service providers. "With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe through the ad to see personalized, relevant titles they might be interested in, based on interests they've shown on Facebook and Instagram," the company wrote, referring to both its eponymous social networking site and its high-profile photo-sharing site. Read More...

Bloomberg

India’s Monetary Policy Seen Easy on Virus Surge

(Bloomberg) — India’s monetary policy makers are poised to hold interest rates this week as the economy faces a renewed threat to growth from the pandemic, with new cases hitting a record.All economists surveyed by Bloomberg as of Monday expect the six-member Monetary Policy Committee to keep the benchmark repurchase rate unchanged at 4% on April 7. Traders will watch for an explicit forward guidance from the Reserve Bank of India on how long the policy stance will stay accommodative and liquidity abundant despite stubborn inflation.Sticky underlying price pressures had earlier stoked expectations of policy normalization amid signs of a recovery in Asia’s third-largest economy. But a partial lockdown in Maharashtra, which houses the financial hub of Mumbai and contributes about 15% of national output, could likely skew forecasts.“The current state of affairs will ensure that RBI will not pull back accommodative measures in a hurry,” said Teresa John, economist at Nirmal Bang Equities Pvt. in Mumbai, who expects a status quo.Here’s what to watch for in the MPC decision to be announced by Governor Shaktikanta Das in Mumbai on Wednesday morning:Growth ProspectsIn February, the central bank said it expects the economy to expand 10.5% in the year that began April 1 after an estimated 7.7% contraction in the previous 12 months. While Das has indicated there is no immediate threat to that forecast, he could still flag downside risks, given the current surge in virus cases that’s hurting mobility and consumption.Inflation ForecastWith Prime Minister Narendra Modi’s government renewing the central bank’s mandate of keeping inflation between 2%-6% for another five years, policy makers are likely to reiterate that fighting price pressures will be a top priority. Fuel and food prices, which make up more than 50% of the consumer price index, represent the biggest problem for rate setters, given their ripple effect on inflationary expectations and underlying price pressures.India is among the few emerging markets in Asia where inflation is above the midpoint of its target band, due largely to food prices that are rising after a brief drop. Economists in a recent Bloomberg survey saw CPI at 5% in the April-June period before easing to 4.7% in the next three months. That compares with the central bank’s forecast of 5%-5.2% for the April to September period.“The risks of increasing input costs, higher commodity prices, seasonal upside in food prices and better pricing power could prod the MPC to relook at its inflation forecasts,” said Madhavi Arora, lead economist at Emkay Global Financial Services Ltd. in Mumbai. “However, local lockdowns, if they persist, could impact services demand negatively and put downward pressure on first-quarter core inflation and may act as a balancing factor.”Yield ControlBond investors will be watching on how active the RBI is with its version of yield curve control and how long the accommodative monetary stance lasts.“The market is expecting extended forward guidance in policy stance, from ‘going into next fiscal year’ to say ‘end of calendar year,’” said Naveen Singh, head of fixed income at ICICI Securities Primary Dealership Ltd. in Mumbai.The bond market is facing another year of near record supply amid weak appetite for debt. Benchmark yields rose 30 basis points last quarter, the most since 2018 amid a sharp spike in U.S. yields and crude prices. Governor Das has assured investors that RBI will help ease the supply burden by purchasing at least 3 trillion rupees ($41 billion) of bonds through open market purchases, or OMOs, and more durable cash injection to compensate for the withdrawal of a relaxation in a cash reserve ratio.“We expect the RBI to reiterate that surplus liquidity will remain ample to support growth and that the space created by CRR reversal will be offset by OMO purchases of bonds to help bridge the gap between demand-supply of bonds and prevent longer-end bond yields from shooting up excessively in a short period of time,” said Kaushik Das, chief India economist at Deutsche Bank AG.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.

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