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How Do You Value Amazon Heading Into 2020?

With Amazon's AMZN business model evolving the past several years and questions about breaking up large technology companies likely to persist through the 2020 election cycle (and probably longer), we believe it's appropriate to revisit the longer-term assumptions behind our discounted cash flow analysis and introduce a sum-of-the-parts valuation for each of Amazon's key business units. While we don't see a breakup of the company as imminent, we believe this exercise can help investors gain greater confidence in an Amazon investment, which remains our top pick in online retail. Read More...

With Amazon’s AMZN business model evolving the past several years and questions about breaking up large technology companies likely to persist through the 2020 election cycle (and probably longer), we believe it’s appropriate to revisit the longer-term assumptions behind our discounted cash flow analysis and introduce a sum-of-the-parts valuation for each of Amazon’s key business units. While we don’t see a breakup of the company as imminent, we believe this exercise can help investors gain greater confidence in an Amazon investment, which remains our top pick in online retail.

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