<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Rihanna’s ‘Savage X Fenty Show’ dropped on Amazon’s (AMZN) Prime video service — and the reviews could spell more trouble for struggling lingerie brand Victoria’s Secret (LB).” data-reactid=”15″>Rihanna’s ‘Savage X Fenty Show’ dropped on Amazon’s (AMZN) Prime video service — and the reviews could spell more trouble for struggling lingerie brand Victoria’s Secret (LB).
The singer’s show, which was filmed in New York City September 10th before making its Prime debut last Friday, featured a diverse group of models, A-list performances — and even Rihanna herself.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="On social media, fans gushed over the show’s inclusivity — with some already comparing it to the recently-nixed Victoria’s Secret Fashion Show. The brand abruptly cancelled it after recent controversies, including a connection to disgraced financier Jeffrey Epstein, and an executive’s comments about transgender models that sparked a furor.” data-reactid=”17″>On social media, fans gushed over the show’s inclusivity — with some already comparing it to the recently-nixed Victoria’s Secret Fashion Show. The brand abruptly cancelled it after recent controversies, including a connection to disgraced financier Jeffrey Epstein, and an executive’s comments about transgender models that sparked a furor.
To its credit, Victoria’s Secret is looking to turn things around.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Controversial CMO Ed Razek stepped down recently, the brand hired its first openly transgender model and it seems to have full support from its parent company. And at L Brands’ investor meeting earlier this month, Victoria’s Secret executives agreed that things need to change — with the head of its lingerie department promising an “evolution.”” data-reactid=”30″>Controversial CMO Ed Razek stepped down recently, the brand hired its first openly transgender model and it seems to have full support from its parent company. And at L Brands’ investor meeting earlier this month, Victoria’s Secret executives agreed that things need to change — with the head of its lingerie department promising an “evolution.”
“[Customers have] been very vocal about what [they’d] like to see from us in terms of inclusivity, #MeToo, rethinking the fashion show. We’re essentially in agreement at this,” he said.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Yet Rihanna’s fledgling career as a make-up and clothing mogul shows how upstarts are laying claim to territory Victoria Secret once owned indisputably. Meanwhile, the lingerie company, owned by L brands, saw quarterly sales fall once again in its latest reported period, slipping 7% from a year earlier. The stock is down roughly 25% year to date.” data-reactid=”32″>Yet Rihanna’s fledgling career as a make-up and clothing mogul shows how upstarts are laying claim to territory Victoria Secret once owned indisputably. Meanwhile, the lingerie company, owned by L brands, saw quarterly sales fall once again in its latest reported period, slipping 7% from a year earlier. The stock is down roughly 25% year to date.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Victoria’s Secret knows the stakes are high. Brand changes already in the works will include hiring more diverse models, and, taking a cue from competitors like Aerie (AEO), which rely on untouched advertisements and body-positive campaigns to drive sales.” data-reactid=”44″>Victoria’s Secret knows the stakes are high. Brand changes already in the works will include hiring more diverse models, and, taking a cue from competitors like Aerie (AEO), which rely on untouched advertisements and body-positive campaigns to drive sales.
Still, investors are cautiously optimistic with many industry experts believing it might just be too little too late.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Former Victoria’s Secret model Nina Agdal previously told Yahoo Finance the brand “has a long way to go” before rebounding.” data-reactid=”46″>Former Victoria’s Secret model Nina Agdal previously told Yahoo Finance the brand “has a long way to go” before rebounding.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Alexandra Canal is a Producer at Yahoo Finance.” data-reactid=”48″>Alexandra Canal is a Producer at Yahoo Finance.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Read more:” data-reactid=”49″>Read more:
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