Ahead of the US presidential election in November, do Facebook’s powerful “microtargeting” advertising services threaten democracy? “Advertising technology designed for the promotion of products and services has been weaponised for political messaging,” says Nigel Gwilliam, director of media affairs at the UK’s Institute of Practitioners in Advertising, calling for a “ban on microtargeted political advertising online” after the system was “demonstrably abused in the recent past” by operators using Facebook and other platforms. and TikTok have banned political ads completely. Read More...
Ahead of the US presidential election in November, do Facebook’s powerful “microtargeting” advertising services threaten democracy? “Advertising technology designed for the promotion of products and services has been weaponised for political messaging,” says Nigel Gwilliam, director of media affairs at the UK’s Institute of Practitioners in Advertising, calling for a “ban on microtargeted political advertising online” after the system was “demonstrably abused in the recent past” by operators using Facebook and other platforms. and TikTok have banned political ads completely.
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