Participants
Jirka Rysavy; Founder, Chairman & CEO; Gaia, Inc.
Paul C. Tarell; CFO, Secretary & Office of President; Gaia, Inc.
Mark Nicholas Argento; Senior Research Analyst; Lake Street Capital Markets, LLC, Research Division
Thierry Joseph Wuilloud; MD; Water Tower Research LLC
Presentation
Operator
Good afternoon, everyone, and thank you for participating in today’s conference call to discuss Gaia, Inc.’s Financial Results for the Fourth Quarter and Full Year Ended December 31, 2022. Joining us today are Gaia’s CEO, Jirka Rysavy; and CFO, Paul Tarell. (Operator Instructions)
Before we get started, however, I would like to take a minute to read the safe harbor language. The following constitutes the safe harbor statement under the Private Securities Litigation Reform Act of 1995. The matters discussed today include forward-looking statements that involve numerous assumptions, risks and uncertainties. These include but are not limited to general business conditions, future losses, competition, loss of key personnel, price changes, membership growth, brand reputation, changing consumer preferences, customer acquisition costs, member retention rates acquisitions and other risks and uncertainties detailed from time to time in our filings with the Securities and Exchange Commission, including our reports on Form 10-K and Form 10-Q. Gaia assumes no obligation to publicly update or revise any forward-looking statements.
With that, I would like to turn the call over to Gaia’s CEO, Jirka Rysavy. Please go ahead.
Jirka Rysavy
Thank you, and good afternoon, everyone. I’m glad that I can report some positive news. After the challenging 2022, when both revenue and adjusted EBITDA increased only in single-digit due to COVID lockdown members cleanup. We have already seen overall member growth in 2023. Growth came from our direct membership, while the third-party providers like Amazon were still negative in January and February.
In 2022, revenue increased 3% to $82 million from $79.6 million in 2021, and member count ended December 31 at 759,000 members. Gross profit for 2022 increased to $71.1 million or 86.7% of revenue, up from $69 million in 2021. The adjusted EBITDA increased to $17.5 million from $16.8 million in prior year. During the last few months, we have eliminated over $5 million in annualized spending, which included approximately 36 headcounts, mostly contractors, they were added over the last two years to offset the reduced efficiency we experienced as a result from — kind of work-from-home mandates.
We expect to see the benefit of the savings to begin in the second quarter. Our effort in French and German market started to generate meaningful results. And we also signed new agreement to launch Gaia on Amazon, Mexico, and Gaia also became part of new Google subscription venture, YouTube Prime Time. And at the end of second quarter 2023, we also plan to launch a Gaia marketplace, focusing our existing member base to increase ARPU and revenue with only minimum marketing expense.
Paul will now talk to you about results.
Paul C. Tarell
Revenues were up 3% for the year, with fourth quarter revenues of $19.6 million. Gross margins improved for the fourth quarter to 86.7% from 85.8% in the year ago quarter. For the year, gross margins were 86.7% were relatively consistent with the prior year. As we continue to invest in and release new content, particularly to support our growing language expansion efforts, we have increased our viewership on the exclusive portion of our content library to over 85%. We expect content amortization to bring expected gross margins down to the 85% level in 2023.
Total member acquisition costs during the quarter were $7.7 million or 40% of revenues compared to $8.2 million or 39% of revenues in the year ago quarter. Despite the seasonal headwinds we typically experienced during the holiday season, we were able to reduce our per customer acquisition cost by approximately 10% from the prior year quarter, which led to growth in our direct member base during the fourth quarter. We did, however, continue to experience net member base contraction in our larger third-party distribution partners, leading to an overall decline in our member base during the quarter. Based on third-party analysis we received, this third-party trend is not Gaia-specific.
Selling and operating expenses, excluding marketing and member acquisition costs in the fourth quarter were $8.2 million or 42% of revenues, which is up from the prior year due primarily to increased technology operating expenses. Corporate and G&A expenses in the fourth quarter were $1.6 million or 8% of revenues in line with the year ago quarter.
We have implemented significant cost reduction measures over the past few months, as Jirka mentioned, which we will begin to see the benefits of during the second quarter of 2023. We had a net loss of $0.9 million or $0.04 per share during the fourth quarter of 2022 compared to $2.1 million — to the net income of $2.1 million or $0.11 per share in the year ago period. The prior period reflected a tax benefit of $2 million due to a partial valuation allowance release triggered in connection with our acquisition of Yoga International.
For 2022, we had a net loss of $3.1 million, which included in the anticipated $2 million settlement accrual with the SEC that we announced with our third quarter 2022 results and the related legal fees. We are awaiting final approval from the commission on the proposed settlement and have no further updates at this time. With the proposed settlement, we anticipate our ongoing legal fees related to this matter will no longer be a headwind on earnings.
Excluding the anticipated settlement accrual and related legal fees, we had slightly positive net income for 2022. Adjusted EBITDA was $3.9 million or 20% of revenues in the quarter compared to $4.1 million or 20% of revenues in the year ago quarter. Adjusted EBITDA for the full year was $17.5 million or 21% of revenues compared to $16.8 million or 21% of revenues in 2021.
Now that we have worked through the rapid growth and subsequent declines in our member base as a result of COVID, our working capital cycle has stabilized, and we expect to begin to benefit from the negative working capital generated from our members’ upfront subscription payments. We’ll also benefit from the $5 million in reductions that Jirka mentioned on our expenses, and we’ll be in a position to begin generating cash flows from operations in excess of the cash flows we reinvest back into our content library and product enhancements.
We expect this to allow us to begin generating cash flows during the year and provides flexibility for us to reinvest those cash flows for future growth or withstand a future downturn in the macroeconomic environment. We spent the past year adjusting to a rapidly evolving post COVID environment to get ourselves back to a place of financial independence, rolled out our business continuity initiative to gain technological independence and are now focused on creating growth drivers to allow for marketing independence and sustained growth of revenues and cash flows.
With that, I’ll hand it back to Jirka for some closing remarks.
Jirka Rysavy
Yes. Just for the summary, I want to say we have no net debt and the replacement value of the over 10,000 titles we fully owned with the future cash value of our customer base, it’s well over $300 million. And our cash balance as of December 31 was $11.6 million. And during 2023, we expect the business to generate about $7 million to $9 million of new cash.
With that, I want to thank you, everyone, for joining, and we will look forward to speaking with you in Q&A. Yes, on 2023, I want to open it for questions, obviously. So operator?
Question and Answer Session
Operator
(Operator Instructions) Our first question comes from Mark Argento with Lake Street Capital.
Mark Nicholas Argento
I just wanted to drill down a little bit on the $7 million to $9 million in free cash or cash generated for — that you’re anticipating for 2023. What kind of subscriber growth does that contemplate? Just wanted to better dial that number a little bit.
Jirka Rysavy
Well, we’re going to refocus on the kind of subscribers stay longer. But let’s say that we want to be ahead of our peal. So before we lost any COVID customers, so we expect to grow above that, but also to really launch the Gaia marketplace, which basically allows the members to purchase different mostly non-tangible services, when Gaia keeps percentage. And so we did a survey to our customer base and over half of our customers are interested to participate. So those are between those two is this free cash flow generated. And so it’s — we expect to launch the Gaia marketplace like end of this third — end of the second quarter.
Paul C. Tarell
Yes, I’ll jump in a little bit. So we’re really focused, given how challenging the new customer acquisition has been with the changes that are constantly evolving in privacy and online advertising. We’re really focusing on trying to increase average revenue per user of our existing member base that at this point now has become very seasoned and sticky, and looks to Gaia for guidance in terms of what content they watch, but now we see an opportunity to expand that into other, as Jirka mentioned, non-tangible and potentially tangible goods that fit into our ethos.
We did evaluate looking at a AVOD model, which is what a lot of the other streaming players have moved into. And for us, it’s really not interesting given our brand ethos and the majority of advertising revenue coming from brands and industries that we wouldn’t want to take money from. So we’ve really focused on how do we add value back to our members and allow it to then generate cash flow and incremental revenues without focusing so much on the new customer acquisition cycle that we’ve depended on over the past few years.
Jirka Rysavy
And also our direct members still represent over 80% of the business. We always want to keep the third-party below 20%. And I think that’s actually going to be bigger advantage at this point, because our direct members start to grow and the third-parties still kind of lag, even in the beginning of March, we actually suffer some growth from the third-party. So maybe we can be more optimistic than we were two weeks ago above third-parties, but it’s our direct business, what we expect to really grow this year.
Mark Nicholas Argento
So the $7 million to $9 million, does that contemplate growing the overall subscriber base?
Paul C. Tarell
Well, I think it’s — what Jirka just mentioned at the end there that he added, I think it’s important when you think about it from a member base perspective that we understand that our direct members are at our full retail price, where our third-party members are at net revenue, depending on the partner, let’s just call it anywhere between 40% and 60% net revenue once you account for transaction processing fees, et cetera. So it’s not necessarily about the member count and the member growth solely, it’s about the revenue, the net income and the cash flow generation that comes off of the direct business is what we’re focusing on.
We have less control over our third-party distribution partners. And as I mentioned in our prepared remarks, our largest partner, we’ve seen contraction. And it’s because they have a payroll to get to the gate to be able to sign up for incremental subscription services behind it. And as we get into a questionable external macroeconomic environment, we can’t control how those work. So we’re really focusing on the things we can control, which is our direct business, which is actually more profitable and stickier in the long run for us.
Jirka Rysavy
And I also say that we expect to not only offset the loss what we had at this COVID cleanup, but we expect to get above our peak — post-COVID peak on the members.
Mark Nicholas Argento
That’s helpful. And just to clarify, so you said roughly 80% currently of your sub base is direct. Is that a good number to use?
Jirka Rysavy
We measure it in revenues. Yes, we always try to keep the direct numbers between like 15% and 20% of revenue, and it’s right now, let’s say, 18% or something on the range. And will probably decline a little bit as a percent — the third-party, I think direct business will grow faster than the third-party members.
Operator
(Operator Instructions) Our next question comes from Thierry Wuilloud with Water Tower Research.
Thierry Joseph Wuilloud
Maybe first question on the savings that you mentioned, is that basically an unwinding of maybe inefficiencies that were caused by COVID and the inability to work at the office? Or — am I reading that correctly?
Jirka Rysavy
No, it’s correct. As the COVID came, we have this work-from-home mandate, where we have to keep at least half of employees not being in office and that kind of gets a little bit in the habit, so we finally kind of terminated that. And it’s — in-efficiency of (technical difficulty) so we kind of — is eliminating those things, we could basically eliminate close to 20% of the head count. So that’s really most of the savings. There are some other related expenses for compress reducing head count as well. And most of it is purely salary and overhead related with it.
Thierry Joseph Wuilloud
Okay. Great. Then you’ve mentioned maybe the COVID bump and losing some people who signed up just during COVID. But I’m wondering if you look at the foreign language, has that dynamic there been the same? Or is there a different dynamic between your English language subscribers and the French and the German subscribers that you mentioned? Are you like on a different trajectory with these subscribers?
Paul C. Tarell
Thierry, this is Paul. Yes, we are on a different trajectory, because we didn’t really meaningfully launch marketing on those languages until this past summer. So we didn’t have the rapid growth and deflation like we saw on the English side. So it’s really been accretive in terms of net new subs. And when you look at it off of a small base, obviously, the percentage is much higher than the overall business. So we’ve seen positive developments there in French and German.
And as Jirka mentioned in his prepared remarks now, we’ve actually been able to get Amazon new languages and new markets interested enrolling Gaia. And what we have seen historically over the last seven or eight years is that third-party growth typically comes when you launch with a new region or a new distribution partner. And the launch time line is entirely out of our control. So we don’t try to bank on when those members are going to come online, but we have signed with Amazon, Mexico, and we’re getting ready to launch with them. We’re in discussions with Amazon for a couple of other regions in South America.
And then we also have some preliminary discussions with them for New Zealand and Australia region. So that could be accretive, but it’s not a primary focus.
Jirka Rysavy
But also we kind of really kind of step on the pedal a little bit this year in especially French and German markets, because so far both French and German markets have lower acquisition cost and lower churn. So actually we’re moving some more money to those region. But there’s definitely a limit of how much we can grow there from the overall spend, but it’s — they are definitely positive development in it for last quarter.
Thierry Joseph Wuilloud
So these markets are you — do you also have a mix of direct subscribers and indirect? Or are the channels somewhat comparable to the investing key subscribers? Or are they more geared toward the Amazon indirect in general?
Jirka Rysavy
So for French and German, it’s direct. There is no third-party distribution partners, it’s all direct for French and German. And Spanish is the same as it sits now. And as I said, the only distribution agreement that we have for Spanish at present with no activity yet, because it hasn’t launched Amazon Prime Video in Mexico.
Thierry Joseph Wuilloud
Okay. You briefly mentioned YouTube any — what should we focus on in terms of the third-party distributors? Is it the YouTube efforts? Or is it the Amazon efforts? Any color there?
Jirka Rysavy
Yes, I’d say we’ve talked about Amazon pretty outline here. They’re contracting overall in general when we look across all their premium channels and absent the last month or so, that’s the trend that we’ve seen there. On the YouTube update, we did launch with them in November. However, they still have some kinks to work out on their side. So we’re not quite where we expected to be in terms of our ability to promote and market.
On YouTube that offering yet, but I’m been — being updated weekly from the teams, and they’re making rapid progress there. So we’ll see when it’s really ready to roll in terms of our ability to deploy full marketing and promotion efforts there, but it should continue to drive into the future, particularly once they get the U.S. region figured out, they have pretty ambitious plans to roll out to other countries and languages and our agreement with them allows us to go along with them if we choose.
Thierry Joseph Wuilloud
Okay. Great to have some top line growth and reduced expense base that should be — hopefully that will make for a good year.
Operator
Thank you. And at this time, this concludes our question-and-answer session. I would now like to turn the call back over to Mr. Rysavy for closing remarks.
Jirka Rysavy
Well, thank you, everyone, and we look forward to speaking with you in early May when we report our first Q. Thank you very much.
Operator
Thank you. That concludes today’s conference. All participants disconnect. Have a great afternoon.
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