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The unlikely rise of the ‘Covid-fluencer’

At 9am every day in the UK, hundreds of thousands of children stand in front of the televisions in their living rooms to jump like kangaroos or learn to do planks as fitness instructor Joe Wicks takes them — and often their parents — through their paces. Now dubbed the “nation’s PE teacher”, Mr Wicks has doubled his follower count on YouTube, where some of his posts on the video platform now have more than 4m hits, and earned his name as one of the breakout stars of the coronavirus crisis. “It’s a little bit of fun, a little bit of silliness at a time when people are stressed and worried,” Mr Wicks said, talking from his west London home. Read More...

At 9am every day in the UK, hundreds of thousands of children stand in front of the televisions in their living rooms to jump like kangaroos or learn to do planks as fitness instructor Joe Wicks takes them — and often their parents — through their paces. Now dubbed the “nation’s PE teacher”, Mr Wicks has doubled his follower count on YouTube, where some of his posts on the video platform now have more than 4m hits, and earned his name as one of the breakout stars of the coronavirus crisis. “It’s a little bit of fun, a little bit of silliness at a time when people are stressed and worried,” Mr Wicks said, talking from his west London home.

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