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This Latest Move by Roku Should Have Cable Operators Shaking in Their Boots

As the undisputed leader of streaming platforms, Roku (NASDAQ: ROKU) was once a Wall Street darling. While the company is best known for the dongles, set-top boxes, and smart TVs that provide easy access to its streaming platform, that's not how Roku makes most of its money (more on that in a minute). Roku makes the lion's share of its revenue from the digital advertising that appears on its platform. Read More...

As the undisputed leader of streaming platforms, Roku (NASDAQ: ROKU) was once a Wall Street darling. While the company is best known for the dongles, set-top boxes, and smart TVs that provide easy access to its streaming platform, that’s not how Roku makes most of its money (more on that in a minute). Roku makes the lion’s share of its revenue from the digital advertising that appears on its platform.

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